The five pages that do the work
Nearly every small Singapore business needs the same five, and paying for twelve before you need twelve is how budgets get wasted.
- Home — what you do, who for, where, and a way to message you in the first screenful. Not a slideshow.
- Services — what you offer and what it costs, or at least what it depends on. Vagueness here loses the enquiry to whoever was clearer.
- About — who is behind it. In a small market, this page converts far harder than people expect.
- Proof — reviews, before-and-afters, past jobs, certifications.
- Contact — WhatsApp, phone, address, opening hours, a map, and a form for the minority who prefer one.
Need a sixth for a second location or a menu? That is the $988 plan, which stretches to twelve.
Getting found locally in Singapore
For a small business, "SEO" mostly means one thing: showing up when someone nearby searches for what you do. Three things move that needle, and they are all included.
Google Business Profile, set up properly
The map results at the top of a "near me" search come from your Google Business Profile, not your website. I set it up or clean it up: correct categories, real opening hours, photos, service areas, and the name, address and phone number written exactly as they appear on the site. That last detail is the one everyone gets wrong, and it is free to get right.
Structured data the search engines can read
Your site carries LocalBusiness markup stating your address, hours, phone,
price range and service area in the machine-readable format Google and Bing expect. It is
how a search engine tells a real business from a page that mentions one.
AI assistants, which are the new word of mouth
People now ask ChatGPT, Gemini and Perplexity for "a good aircon servicing company in
Yishun" and act on the answer. Those tools quote pages that state facts plainly and mark
them up. So each site gets a plain-language facts block, structured data, and an
llms.txt file that tells AI crawlers who you are, what you sell and how to
reach you. Most Singapore small business sites do none of this yet, which is exactly why it
is worth doing now.
Built for businesses like these
- Trades and services — aircon, renovation, plumbing, electrical, movers, cleaning
- Health and wellness — TCM, physio, dental, aesthetics, chiropractic
- Beauty — hair, nails, brows, lashes, massage
- Education — tuition centres, enrichment, music and art studios
- F&B — cafés, caterers, home bakers, restaurants
- Professional services — accountants, agents, consultants, advisors
- Retail — florists, pet supplies, boutiques with a shopfront
Two of my own six sites are exactly this shape: a tuition centre in Ang Mo Kio and a financial advisory practice. Both were built to turn a stranger's search into a message.
What you need to give me
Less than you think. Your business name, what you sell, your prices or price ranges, your opening hours, and any photos you already have. If you have no photos I will tell you the six shots to take on your phone, and we use good stock images for the rest at no extra cost. The writing is mine — you answer questions, I turn the answers into pages.
The honest version
A website will not, by itself, make the phone ring. What it does is stop you losing the people who already heard your name, searched it, and found nothing that looked real. For most small Singapore businesses that leak is the expensive one.
What it costs
$600 for up to five pages, everything included: writing, design, mobile layout, your domain and SSL, WhatsApp button, enquiry form, search setup and the first year of hosting. Two rounds of changes. Half up front, half when you are happy. After year one, hosting is $240 a year and you can cancel whenever you like.